About the Journal

Journal of Business Analytics and Digital Economy (JBADE) is a scientific journal focused on the development of science, theory, and practice in the fields of business analytics, digital economy, and digital transformation in the business world. This journal provides a platform for researchers, academics, and practitioners to publish empirical, conceptual, and review studies that discuss the use of data, digital technology, artificial intelligence, and predictive analytics in business and economic decision-making. The journal's scope covers topics such as business economy, business analytics, digital economy, e-commerce, fintech, digital business models, digital transformation, consumer analytics, AI in business, management, and policy innovation and business strategy in the digital era. JBADE also welcomes articles that examine the impact of the digital economy on organizations, markets, consumer behavior, digital financial management, and technology-based business governance.